Social media marketing or SMM is a popular component of internet marketing that helps to create and share content on social media networks. Integration of social media into your overall marketing activity as a tool of brand recognition will simultaneously help you to stay close to your prospects.
According to some studies, the brands who use social media as a main way of promotion, they have a high level of brand loyalty. Every single post on your social pages is a great opportunity to convert your page visitors into real customers. The social platforms keep the brand updated and close to your new, recent and old clients. The interaction with them happens through sharing some content, whether it is the image, video, comment or other attractive posts.
Another most important element is a HUMANIZATION factor. It means that those brands which run an active promotion on social media platforms, they become more sociable and humanized for people. These brands get the human face for people, and this factor positively influenced on the image of your company. Also, SMM can significantly increase your conversion rate. Unlike to outbound marketing tactics, the social media marketing has a 100% higher lead-to-close rate.
Social media platforms are like power digital technology. Even if you are not social media marketer, however, your social channels will work. SMM role is big in overall Digital marketing and online business promotion process.
As a true marketer, you should define business goals, identify your target audience and then choose the right social platforms for your business.
BENEFITS OF SOCIAL MEDIA
The use of social media marketing can bring you the following benefits:
- Customer engagement – social activity drive your customers toward your brand
- Brand awareness and credibility – sharing relevant content with your audience you create powerful brand awareness and credibility
- Reliable and strong relationships – build powerful relationships with customers by sharing interesting content
- Increase the traffic for website – social media presence, surely will increase your website traffic. Not only the traffic from social media but also the number of social shares improve the ranking on search engines.
- Competitors study – indeed, social media monitoring will help to collect information about competitors, their strategy, main keywords, products, and services. Based on the monitoring results provided by social channels, you can improve your business visibility and awareness offering product enhancements that may be they missing.
- Run targeted ads and get results in real-time – paid ads via social channels are an inexpensive way to promote a brand. By sharing relative content and choosing right target for ads, you can run successful and profitable campaigns. You can choose whom to show the advertisement, by selecting location, company, job title, gender, and age. Also, you will see insight statistic of your campaigns real time.
KEY FACTORS FOR SUCCESSFUL SMM
If you are looking the proven and successful ways to run your social campaigns, so you need:
- Build clear strategy and tactics
- Start social marketing according to your plan
- Get an integrated cross-channel vision
- Run customer-oriented activity
- Accept that SMM can be more powerful than other internet marketing tools
- Use social media marketing as a dialogue with prospects
- Explore different social media channels and the ways of interactions for each of them
- Define KPIs to measure your achievements
- Integrate social media in all stage of customer lifecycle
- Speak the language your customers speak
The latest Google algorithm and also other search engines take into consideration social media presence as a ranking factor. Indeed it will push your site ahead and increase your ranking factors on Google. This way of promotion will establish your brand presence on the Internet.
The best partner for small and medium businesses, which help to use minimal budget but get power efficiency, is the social media marketing.Indeed it will bring you, potential customers, easily. A well-strategized marketing campaign can bring maximum return on investment.
HOW CAN WE HELP YOU
At InExpanse.com our team of social marketing gurus will empower your businesses with content creation, campaign running, and management.
REQUEST FOR SMM SERVICE
In conclusion, If you’re ready to take the next step with our professional team and start your Social Media Marketing, then please fill out the request form here. Also, check the services you are interested in, and we’ll review your quote immediately!