SEO and SEM are two confusing concepts that increase the website visibility in the search results. However, it is necessary to understand their difference.
SEO or search engine optimization is dedicated to increasing the visibility of the website and the number of visitors by organic ways of optimization. Also, SEO is a part of SEM.
SEM or search engine marketing is dedicated to increases a site’s visibility through organic optimization and also through paid advertising (PPC). Besides SEO, SEM also includes other search marketing tactics. Let’s see on image their difference and places on the search results.
ABOUT SEO
The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
According to Google’s Knowledge Graph
Every new website needs SEO. It is an essential component of digital marketing activity. When you do SEO, you should take into consideration the algorithms of search engines. They changed very often, become more smart and flexible.
But one aspect of SEO is constant. You should optimize both onsite and offsite activities. Let’s see their importance and difference:
On-Page SEO includes:
- Technical audit (robots.txt, sitemap, schema )
- Keywords research
- Meta tags research and implementation
- Alt tags
- URL optimization
- Content and blog optimization
- Page load speed optimization
- Optimized page load speed
- Google Analytics, Webmaster activation
- Social sharing integration within your content and much more!
Off-Page SEO includes:
- Original and high-quality content developing and sharing in related websites (article marketing, PR, guest blogs)
- Catalog/Yellow pages listing
- Creating natural backlinks from authoritative sites
- Social sharing signals
- Social bookmarking
ABOUT SEM
Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
Search engine marketing is a strategy of internet marketing activity that involve the promotion of websites and improving their visibility in search engine results pages (SERPs) through organic optimization and advertising. SEM includes SEO tactics, as well as several other search marketing tactics. Regarding paid ads, main types are pay per click (PPC) listings and other advertisements.
The best example of paid advertising pay-per-click is Google AdWords. It is one of the most popular hosting ads platforms. Here are some main activities for successful PPC:
- Creating ad campaigns with a specific audience (e.g., geographic)
- Creating ad groups with target keyword variations
- Developing ad text and title relevant to the selective keywords
- Setting budget
- Monitoring metrics like clicks, impressions, CPC, CPR, etc.
DIFFERENCE BETWEEN SEO & SEM
As we already understand, SEO is the main component of SEM, so it is the main difference between them. Other popular tools of SEM are paid search (such as PPC), and also SMM (social media marketing). SEO and SEM work hand in hand, they are not the same term.
Paid Search Advantages:
- Instant web traffic and web visibility
- unlike SEO doesn’t take a long time to show results
- Guaranteed visibility of brand
SEO Advantages
- Requires a long time to get results,
- build organic search credibility,
- Usually, inexpensive way compare with SEM
SEO or SEM, WHICH IS BETTER?
Which one is better, SEO or SEM? This is a controversial question for many marketers. Professionals who rely on content and inbound marketing, they accept only SEO. Successful SEM cannot succeed without the use of organic SEO. But there are a lot of situations where PPC, as a primary component of SEM, has a vital role. For example, if you need fast visibility of your new website, it is a good idea to create a PPC campaign. Also, it requires less time than SEO, but anyway you should keep on site factors of SEO optimized, like keyword research, meta tags, etc.
HOW CAN WE HELP YOU
At InExpanse.com we accept the simple concept of successful projects. The goal of any business is not to just have a great-looking website. Also, the website should generate sales or leads continuously. Targeted traffic is the key to this, that is conditioned to be interested in your product or service.
REQUEST FOR SEO & SEM SERVICE
In conclusion, If you’re ready to take the next step with our professional team and start your SEO & SEM internet marketing strategy, then please fill out the request form here. Also, check the services you are interested in, and we’ll review your quote immediately!