Inbound Marketing

Inbound marketing is all about your brand value. Yes, it is in short! As for marketers, it helps them to focus on customer’s buying journey. Inbound marketing is about the valuable and high-quality content provided by your business which will help to find and attract potential customers. You can share this content through channels like blogs, email marketing, social media, search engine optimization etc.

Inbound marketing has a big role in today’s digital environment. Due to it, you can turn the strangers into loyal customers for your brand.It means that inbound movement has also spread throughout the whole customer experience. This methodology helps today’s businesses adopt the fast-changing organizational environment both marketing and customer experience.

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In the last few years, you probably hear this every day, that inbound marketing is the primary factor to attract new customers. So, let’s see finally what is it, and why it is important for businesses.

WHAT IS INBOUND MARKETING

Inbound marketing is a customer-oriented strategy that use many forms of pull marketing to attract and bring new customers. The following main pull marketing tools are included in this process:

  • content marketing,
  • search engine optimization
  • social media optimization
  • email marketing

Related imageIn contrast to the traditional old marketing, today’s marketing works hard to provide very quality content and earn the attention of customers. Using this methodology you help your prospects to find your company in the early stages of their decision-making process and influence strongly on their future buying decisions.

INBOUND METHODOLOGY

Below are the main four phrases of the inbound methodology:

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ATTRACTImage result for inbound marketing then now attract

 

Having untargeted visitors to your website is not the effective solution for your business. Of course, you don’t need them. You search real leads who will turn into happy customers. But how to get them?  You provide relevant content to the right clients at the right time. Indeed you will find them

 

 

  • Blogging – Inbound marketing starts with the content, and a blog is the best way to attract a new audience to your website. There are thousand content tips you can use to provide ultimately valuable information.
  • Content Strategy – Your potential leads start searching online before buying, so in this process, they can meet your content and visit your website. You need to make sure that your website is optimized right and can be visible when and where they search. Planing the power content strategy you can increase the online presence of the website.
  • Social Media – All your remarkable content can be visible online and one of the successful ways is social marketing.  It allows you to share with your audience the valuable information, engage new prospects and put a human approach to your brand. choose the platforms where your ideal buyers spend their time.

CONVERT

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When you attract the visitors to your website, the next step is to convert them into leads. You start a conversation with your audience using the best way for them. You provide relevant content that is interesting and valuable to each of them.

 

 

 

 

  • Forms – To collect information about your leads, you should create online forms. It is the first and important step for visitors conversation. 
  • Meetings –Be ready to stay connected with your clients through different ways via phone or a virtual meeting. The meeting book process should be easy and available. You stay productive when you engage and win a new customer.
  • Messages – Communicate with your site visitors at the right time, when they are looking for valuable information. Chat, send letters or connect with other ways, and include this step as a natural part of your sales process. 
  • CRM – Create and keep the database about your leads, include them into CRM and optimize your interactions to more effectively.  

     Image result for inbound marketing closeCLOSE

     

    So, you are on the way where your visitors already attracted by you,   converted into leads, and now you need to transform them into customers. How to do it more effectively? Here you should use all sales tools that are available at this stage, to close the deal at the right time, fast and easy.

     

     

    Lead Nurturing –  Based on buyer persona data, your every lead should be nurtured according to their interests and lifecycle stage. The pages and content they’ve visited must be included in the list of interests. Good nurturing process help to stay relevant and get new customers faster.

    Email -Supposing you have already filled formes by your visitors, but they aren’t  still ready to become a customer? Sure, the series of emails focused on relevant and helpful content can build trust with a prospect and help them become more ready to buy.

    Predictive Lead Scoring – Lead scoring is a great way to handle growth at your company.

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 DELIGHT

All this inbound methodology is dedicated to providing a remarkable experience for your customers. It is their expectations from your business. So, it’s important to engage your customers with, delight, and make their experience more successful. If you do it right, they will buy more, stay with you longer, refer their friends, etc.

 

  • Customer Hub – The customers can help you increase your reputation or destroy it. It all comes how well you understand them.
  • Smart Content – It will help to show right content to right people. You don’t show loyal customers CTAs or content meant for first-time buyers. Based on your buyer persona you will show different smart calls-to-action.
  • Conversation – All messages from customers, must be collected and responded through a different channel. Keep all tracks of customers’ questions, requests, comments to build better conversation level.

INBOUND vs. OUTBOUND

Outbound marketing is a traditional marketing. It pushes all promotions ways to the customers, whether the audience wants it or not. Outbound marketing includes TV/radio ads, telemarketing, banner/display ads, billboards, newspaper and magazine ads, cold calling, pop-ups, and pop-unders, etc. Recent researches showed that outbound marketing has fallen. Especially the internet users start ignoring display advertising.

Unlike outbound marketing and its ways of promotion, inbound marketing does not need to fight for prospects’ attention. By providing content designed to address the customers’ problems, you attract qualified prospects and build trust and credibility for your business.

Let’s review the difference between inbound and outbound tactics.

Inbound Outbound
Pulls in interested readers Pushes at everybody, regardless of interest
Written for the consumer’s needs Written for the product’s needs
Interactive and fluid Inert, one-way
Draws in customers Seeks out customers
Is part of content consumption Disrupts content consumption
Natural habitat: blogs, social media, opt-in emails, search, influencer marketing Natural habitat: display ads, billboards, telemarketer scripts, magazines, TV ads

 

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HOW CAN WE HELP YOU

At Inexpanse.com with our digital marketers, you have an unfair advantage to grow your business and get prospects who will buy more, cooperate with you a long time, bring their friends, and during the time become your loyal customers.

REQUEST FOR INBOUND MARKETING SERVICE

In conclusion, If you’re ready to take the next step with our professional team and start your inbound marketing tactics, then please fill out the request form here. Also, check the services you are interested in and we’ll review your quote immediately!