Analytics and reporting service is the necessary option for any web project you start. To succeed an online business your website should be flexible to integrate the popular digital tools available on the market. Indeed, this approach will optimize your digital strategy because every component of your business is important and must be analyzed. So, regularly analyzing the website performance data will be helpful for the marketing efforts, you can drive more value to your clients.
In addition, a lot of organizations can’t answer the simple questions: How effective works the website? Does it perform better or not? So, the truth is very clear, they don’t measure the effectiveness of the website’s activities.
However, if you decide to start analyzing the results and to get the full image of the process you should start planning your business goals. Let’s see what kind of questions you should ask yourself before starting:
- What to measure?
- Why measure?
- How to measure?
- After getting the results, how to improve the website?
- What are the factors of success and the failure?
First of all, the measuring process requires the website’s goals. In general, the digital marketers set up website goals based on model SMART. Without goals, you never cant discover the failures of the website.
SMART & KPIs
So, the acronym of SMART model is:
- Specific
- Measurable
- Attainable
- Realistic
- Timely
When your goal is based or planed by SMART model, you can achieve it.
KPIs or key performance indicators are dedicated to evaluate and measure the metrics of success and failure of the website. In other words, KPI’s demonstrate the health of your online business. Let’s see some indicators you should measure:
- ROI or return on investment that measure the sales revenue,
- Cost per sale that measure the expanses of the each sale
- Cost per lead that measure the effectiveness of marketing etc.
POPULAR WEB ANALYTICS TOOLS
Almost all digital marketers analyze website performance and collect necessary data with the help of the popular web tools. Here, we collected top 5 of the analytics tools which offer measurement, testing and reporting services. Let’s start to discover them:
The first popular web analytics tool on the internet. It is completely FREE and the most powerful. It generates detailed information about visitors, the number of page views, the average duration of visits, users’ movements on the site etc.
Another popular tool powered by Google is website optimizer. It is also FREE and helps to test every section, layout or content of the website and see which factors have most clicks.
#3 Kissmetrics
Kissmetrics is also popular and favorite tool for digital specialists. It allows tracking the visitors’ behavior on the website. It is FREE only for 30 days. Monthly subscribing plans start at $149.
#5 Clicky
BENEFITS OF WEB ANALYTICS AND REPORTING SERVICE
Experienced professionals of digital marketing can help you to study and analyze your whole website performance, appreciate the data of social media activity, email campaigns and other strategies. Let see some benefits:
- Discover and monitor the conversions
- Measure the performance of the indicators (KPIs)
- Have a clear view of the targets and needs
- Find out the ways how people come to you, what they look for, which devices, browsers are used by them etc.
- Tailor the content for better optimization
- Get more sales, calls, traffic, engagement,
- Get the data about popular search terms, landing pages, time on site
- Create custom reports, follow the goals
- Decrease the bounce rate etc.
HOW CAN WE HELP YOU
At InExpanse, we will train you how to read analyzed data and which figures to take into consideration. Our solutions of analytics and reporting will improve and optimize your web content more effective. We offer the following services:
- Google Analytics reporting
- Social media campaign management & reporting
- AdWords campaign management & reporting
- Email marketing analytics & reporting
- E-commerce analytics & reporting
- KPI, SEO analytics & reporting
- Content marketing analytics & reporting
The reports provided by our professional team will increase the impact of your digital campaigns, you can make the decisions based on the reliable and accurate data. Save your precious time in collecting various data. Choose us as a reliable partner for your website analytics and reporting.
REQUEST FOR ANALYTICS & REPORTING SERVICE
In conclusion, ready to get analyzed by our professional team? Please fill out the request form here. In addition, check the services you are interested in and we’ll review your quote immediately!