Copywriting for the web

Copywriting for the web is a necessary part of your business. It goes to sell your products or services to prospects. Digital marketers share hundred of content every day, whether it is a blog post, news, how to, photo, infographic or video. However, before sharing one of them with your targeted audience, you should be sure that this content will stand out your brand from competitors. Yes, the relevant and quality content is a powerful investment in your online business. High-quality content turns your marketing efforts effective.

KEY FACTORS TO PROVIDE QUALITY CONTENT

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Let’s see how to make your content more targeted and effective:

  • TARGET – the content you are going to share with your clients will highlight their needs and desires. So, before writing something, make a study to discover the main problems your customers searching for and try to solve them. Through the content marketing, you can keep the prospects close to your brand. Start this strategy by creating buyers personas.
  • SCAN METHODE – Long content is not the preferable way to get information about something. People search, read and remember the information which is more easy and clear. So, they scan and not read the topic. The content will stay in the mind of your prospects, a long time if it is short, visually attractive and valuable. Avoid sharing long and boring content, and use the following requirements for better visualization: H1-H6, 2-3 sentences in the paragraph, use bullets, quotes, photos, videos etc.
  • HEADER IS THE KING – the title of the content must show the whole information in it. So, before formulating the title, ask yourself, what’s in it for people? Your main task is to convince your readers to click on the text.
  • COMPELLING CTA – The whole marketing activity is aimed to get qualified leads, so awesome call to actions are an important part of your content strategy. Every CTA should be appealing and logical, for example, if you offer something for download, so use “DOWNLOAD” button, if you sell something, use “BUY NOW” etc. However, remember that CTA should be a verb.
  • OPTIMIZED CONTENT WITH KEYWORDS – this is the essential section of the content development.  Keywords are those words which users write on SE to find something. They can be a phrase, sentence or a single word.

THE ROLE OF KEYWORDS IN COPYWRITING

The copywriters identify mainly three types of keywords for content development: focus keywords, long tail keywords, and LSI or Latent Semantic Indexing keywords. Let’s explore each of them:

  1. the focus keyword is the main keyword your content is about (ex: Copywriting for the Web)
  2. the long tail keyword is the main keyword+suffixes or prefixes (ex: best Copywriting for the Web)
  3. LSI keyword is a synonym for the focus and long tail keywords

The use of last two types is very important for Google ranking otherwise you will get keyword stuffing experience in your content and may be penalized by Google. Avoid using Focus Keywords aggressively everywhere.

On-site SEO factors that you should follow and include your keyword in it:

  • Meta TITLE
  • Meta DESCRIPTION
  • ALT tags, image titles, and names (captures)
  • URL or URL/path
  • H1-H6
  • The body copy
  • Image file names
  • Alt image tags
  • Anchor text links, both external links, and interlinks

SOME TOOLS & RECOMMENDATIONS FOR COPYWRITING

Starting from the Keyword Research step, here are the best recommendations:

  • Google Search & Suggestions
  • Keyword planner tool from Adwords
  • Keywords explorers by Ahrefs, Moz etc.
  • Keyword Tool IO https://keywordtool.io

Content Ideas for special keyword:

As we mentioned already, copywriting is an important part of SEO activities. So you can provide content for:

  • Landing pages
  • Website pages
  • Products/Services pages
  • Email marketing
  • SMM marketing
  • PR & Article marketing
  • Offline printing

CONTENT MEASURING & OPTIMIZING FACTORS

Indeed, SEO Copywriting is more than just a typing some content. It is an art. So, to evaluate the content SEO score, you should measure it with some metrics. Let’s see:

Click through rate (CTR) – in google analytics, you will check the percent of CTR because it tells about your content position in SERPs. If your website CTR is low, so you should check the following:

  • the density of target keyword
  • the visibility of this keyword in the SERP
  • the related content quality for the search term

The bounce rate – the number of visitors who come to your site from search engine and stay on it. If the bounce rate of your website is high, you should check the following:

  • compelling intro
  • meta tags are suiting to your content
  • the content is the ideal answer for the search query

Engagement Rates – it shows how compelling is the content for readers.

Conversion Rate – show the number of visitors who converted into leads. The example ways of conversions are download, sign up, send a quote, subscribing etc. If the conversion rate is low, so you should check the following:

  • clearance of the steps
  • a compelling offer
  • a relatedness of the search query with the content

There are also other important factors, but they mostly depend on your SEO goals. Some examples: sources/channels of visits, keywords, time on page, or site etc.

HOW CAN WE HELP YOU

At InExpanse.com our team of qualified copywriters consistently deliver high- quality, detailed and accurate content for any type of business.

REQUEST FOR CONTENT DEVELOPING SERVICE

In conclusion, If you’re ready to take the next step with our professional team and complete your web project running with quality content, then please fill out the request form here. Also, check the services you are interested in, and we’ll review your quote immediately!